{"id":20351,"date":"2016-08-29T11:10:24","date_gmt":"2016-08-29T11:10:24","guid":{"rendered":"http:\/\/xiongmaotimes.com\/2016\/08\/29\/%e8%89%be%e5%a4%a9%ef%bc%9a%e4%b8%ad%e5%9c%8b%e7%9a%84%e6%b6%88%e8%b2%bb%e7%86%b1%e9%bb%9e%e5%9c%a8%e5%93%aa%e8%a3%a1%ef%bc%9f\/"},"modified":"2016-08-29T11:10:24","modified_gmt":"2016-08-29T11:10:24","slug":"%e8%89%be%e5%a4%a9%ef%bc%9a%e4%b8%ad%e5%9c%8b%e7%9a%84%e6%b6%88%e8%b2%bb%e7%86%b1%e9%bb%9e%e5%9c%a8%e5%93%aa%e8%a3%a1%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/xiongmaotimes.com\/?p=20351","title":{"rendered":"\u827e\u5929\uff1a\u4e2d\u570b\u7684\u6d88\u8cbb\u71b1\u9ede\u5728\u54ea\u88e1\uff1f"},"content":{"rendered":"
\n

<\/a><\/p>\n<\/div>\n

<\/div>\n
\n

\u3000\u3000\u827e\u5929\uff1a\u4e2d\u570b\u5e02\u5834\u9ad8\u3001\u4f4e\u7aef\u96f6\u552e\u5747\u8868\u73fe\u4e0d\u4f73\uff0c\u4f46\u770b\u770b\u4e2d\u7aef\u5e02\u5834\uff0c\u6545\u4e8b\u53ef\u80fd\u622a\u7136\u4e0d\u540c\uff0c\u90a3\u662f\u6d88\u8cbb\u71b1\u6f6e\u6b63\u5728\u4e0a\u6f14\u7684\u5730\u65b9\u3002<\/p>\n

\u3000\u3000\u51f1\u96f7\u6295\u8cc7\u96c6\u5718\u526f\u7e3d\u88c1 \u827e\u5929 \u70ba\u82f1\u570b\u300a\u91d1\u878d\u6642\u5831\u300b\u64b0\u7a3f<\/p>\n

\u3000\u3000\u770b\u904e\u76f8\u95dc\u5831\u9053\u7684\u4eba\u90fd\u77e5\u9053\uff0c\u4e2d\u570b\u7d93\u6fdf\u589e\u9577\u653e\u7de9\uff0c\u4e26\u4e14\u6b63\u5728\u7de9\u6162\u5730\u9032\u884c\u518d\u5e73\u8861\u2014\u2014\u5f9e\u4f9d\u9760\u6295\u8cc7\u8f49\u5411\u4f9d\u9760\u6d88\u8cbb\u62c9\u52d5\u7d93\u6fdf\u589e\u9577\u3002\u7136\u800c\u8a31\u591a\u4eba\u4e5f\u5c0d\u7a2e\u985e\u7e41\u591a\u7684\u6d88\u8cbb\u54c1\u92b7\u552e\u75b2\u5f31\u2014\u2014\u5f9e\u8c6a\u8eca\u5230\u570b\u7522\u5ec9\u50f9\u5564\u9152\u2014\u2014\u7684\u65b0\u805e\u6478\u4e0d\u8457\u982d\u8166\u3002\u5982\u679c\u6d88\u8cbb\u975e\u5e38\u5f37\u52c1\uff0c\u6211\u5011\u70ba\u4f55\u770b\u4e0d\u5230?\u7b54\u6848\u5f88\u7c21\u55ae\uff1a\u4eba\u5011\u627e\u932f\u4e86\u5730\u65b9\u3002\u9ad8\u3001\u4f4e\u7aef\u96f6\u552e\u90fd\u8868\u73fe\u4e0d\u4f73\u3002\u4f46\u770b\u770b\u4e2d\u7aef\u92b7\u552e\uff0c\u6545\u4e8b\u53ef\u80fd\u622a\u7136\u4e0d\u540c\u3002\u9019\u6b63\u662f\u6d88\u8cbb\u71b1\u6f6e\u6b63\u5728\u4e0a\u6f14\u7684\u5730\u65b9\u3002<\/p>\n

\u3000\u3000\u5148\u5f9e\u5962\u4f88\u54c1\u9818\u57df\u8aaa\u8d77\u3002\u5962\u4f88\u54c1\u7684\u9ec3\u91d1\u6642\u671f\u5f88\u53ef\u80fd\u5df2\u7d93\u7d50\u675f\u3002\u53d7\u7d93\u6fdf\u653e\u7de9\u3001\u53cd\u8150\u904b\u52d5\u6301\u7e8c\u958b\u5c55\u548c\u5962\u4f88\u54c1\u201c\u5927\u773e\u5546\u54c1\u5316\u201d\u7684\u5f71\u97ff\uff0c\u5962\u4f88\u54c1\u6d88\u8cbb\u6b63\u5728\u653e\u7de9\u2014\u2014\u5962\u4f88\u54c1\u201c\u5927\u773e\u5546\u54c1\u5316\u201d\u662f\u6307\u4e2d\u570b\u8cb7\u5bb6\u4e0d\u518d\u8a8d\u70ba\u5962\u4f88\u54c1\u975e\u5e38\u7279\u6b8a\u6216\u7368\u7279\u3002\u4e2d\u570b\u5962\u4f88\u54c1\u652f\u51fa\u57282014\u5e74\u9996\u6b21\u51fa\u73fe\u840e\u7e2e\u3002\u9019\u53ea\u662f\u62d0\u9ede\u30022015\u5e74\uff0c\u745e\u58eb\u624b\u9336\u5c0d\u9999\u6e2f\u51fa\u53e3\u2014\u2014\u4e2d\u570b\u4eba\u8cfc\u8cb7\u5962\u4f88\u54c1\u60c5\u6cc1\u7684\u6674\u96e8\u8868\u2014\u2014\u4e0b\u964d23%\u3002\u540c\u4e00\u5e74\uff0c\u52de\u65af\u840a\u65af\u6c7d\u8eca\u5728\u83ef\u92b7\u552e\u66b4\u8dcc54%\u3002<\/p>\n

\u3000\u3000\u4e0d\u53ea\u662f\u5916\u570b\u54c1\u724c\u8655\u5883\u8271\u96e3\u3002\u5728\u53ef\u9810\u898b\u7684\u672a\u4f86\uff0c\u4e2d\u570b\u4e0d\u592a\u53ef\u80fd\u5275\u9020\u51fa\u6210\u529f\u7684\u672c\u571f\u5962\u4f88\u54c1\u54c1\u724c\u3002\u4e2d\u570b\u6d88\u8cbb\u8005\u81ea\u5df1\u4e0d\u6703\u5c07\u201c\u4e2d\u570b\u88fd\u9020\u201d\u8207\u5962\u4f88\u54c1\u806f\u7cfb\u5728\u4e00\u8d77\u3002\u7f8e\u570b\u7684\u7d93\u6b77\u63ed\u793a\u4e86\u9019\u7a2e\u601d\u7dad\u6163\u6027\u3002\u76e1\u7ba1\u662f\u5168\u7403\u5be6\u529b\u6700\u5f37\u7684\u7d93\u6fdf\u9ad4\uff0c\u4f46\u7f8e\u570b\u57fa\u672c\u4e0a\u6c92\u6709\u5275\u9020\u51fa\u50cf\u6b50\u6d32\u611b\u99ac\u4ed5(Hermes)\u6216\u5361\u5730\u4e9e(Cartier)\u90a3\u6a23\u7684\u9802\u7d1a\u5962\u4f88\u54c1\u724c\u3002\u5be6\u969b\u4e0a\uff0c\u853b\u99b3(Coach)\u548c\u8482\u8299\u5c3c(Tiffany)\u7b49\u8b93\u666e\u901a\u4eba\u8ca0\u64d4\u5f97\u8d77\u7684\u5962\u4f88\u54c1\u54c1\u724c\u5728\u7f8e\u570b\u5f88\u53d7\u6b61\u8fce\u3002<\/p>\n

\u3000\u3000\u5728\u4f4e\u7aef\u5e02\u5834\uff0c\u8a98\u56e0\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u524d\u666f\u540c\u6a23\u9eef\u6de1\u3002\u4e2d\u570b\u5ec9\u50f9\u54c1\u724c\u904e\u53bb\u5c62\u8a66\u4e0d\u723d\u7684\u201c\u7af6\u76f8\u964d\u50f9\u201d\u7b56\u7565\u5df2\u7d93\u4e0d\u9748\u4e86\u3002\u6536\u5165\u6c34\u5e73\u4e0d\u65b7\u589e\u9577\u4fc3\u4f7f\u6d88\u8cbb\u8005\u66f4\u52a0\u8a3b\u91cd\u54c1\u8cea\u548c\u5065\u5eb7\uff0c\u4ed6\u5011\u73fe\u5728\u6709\u80fd\u529b\u800c\u4e14\u4e5f\u9858\u610f\u70ba\u6b64\u4ed8\u8cbb\u3002\u9762\u5411\u85cd\u9818\u6d88\u8cbb\u8005\u7684\u5feb\u901f\u6d88\u8cbb\u54c1\u516c\u53f8\u56e0\u6b64\u7d93\u71df\u6158\u6de1\u3002\u53bb\u5e74\u65b9\u4fbf\u9762\u548c\u5564\u9152\u92b7\u91cf\u5206\u5225\u4e0b\u964d12.5%\u548c3.6%\u2014\u2014\u5564\u9152\u5728\u4e2d\u570b\u5f80\u5f80\u6bd4\u7926\u6cc9\u6c34\u9084\u4fbf\u5b9c\u3002\u96fb\u5b50\u5546\u52d9\u9818\u57df\u4e5f\u5728\u7d93\u6b77\u201c\u7d50\u69cb\u6027\u201d\u8b8a\u5316\uff0c\u4eba\u5011\u5f9e\u5728\u6d88\u8cbb\u8005\u5c0d\u6d88\u8cbb\u8005(C2C)\u5e73\u81fa\u8cfc\u8cb7\u5ec9\u50f9\u7684\u7121\u54c1\u724c\u5546\u54c1\uff0c\u8f49\u5411\u5728\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005(B2C)\u5e73\u81fa\u8cfc\u8cb7\u512a\u8cea\u54c1\u724c\u7522\u54c1\u3002\u5f8c\u8005\u4ea4\u6613\u984d\u5360\u6574\u500b\u96fb\u5546\u5e02\u5834\u7684\u4efd\u984d\u5f9e2011\u5e74\u768425%\uff0c\u5347\u81f32015\u5e74\u768451%\u3002<\/p>\n

\u3000\u3000\u5728\u9ad8\u4f4e\u7aef\u5e02\u5834\u7684\u9019\u7a2e\u98a8\u96f2\u8b8a\u5e7b\u7576\u4e2d\uff0c\u4e2d\u6a94\u7522\u54c1\u5e02\u5834\u5982\u9b5a\u5f97\u6c34\u3002\u6b64\u985e\u52aa\u529b\u5728\u8cea\u91cf\u548c\u50f9\u683c\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\u3001\u8b93\u4eba\u5011\u611f\u89ba\u7269\u6709\u6240\u503c\u7684\u5546\u54c1\u5df2\u7d93\u6210\u70ba\u4e2d\u570b\u589e\u9577\u6700\u70ba\u5feb\u901f\u7684\u6d88\u8cbb\u9818\u57df\u3002\u96a8\u8457\u4e2d\u570b\u4e2d\u7522\u968e\u7d1a\u6578\u91cf\u64f4\u5927\u2014\u2014\u9ea5\u80af\u932b(McKinsey)\u9810\u8a08\u52302022\u5e74\uff0c\u4e2d\u570b\u4e2d\u7522\u968e\u7d1a\u6578\u91cf\u5c07\u5f9e2012\u5e74\u76841.74\u5104\u5bb6\u5ead\u589e\u9577\u81f32.71\u5104\u5bb6\u5ead\u2014\u2014\u9019\u7a2e\u4e2d\u6a94\u96f6\u552e\u90e8\u9580\u5c07\u540c\u6b65\u589e\u9577\u3002<\/p>\n

\u3000\u3000\u60f3\u60f3\u5df2\u7d93\u986f\u8457\u53d7\u76ca\u65bc\u9019\u7a2e\u8da8\u52e2\u7684\u5e7e\u500b\u6d88\u8cbb\u54c1\u724c\u5427\u3002\u97d3\u570b\u5316\u599d\u54c1\u54c1\u724c\u5e36\u4f86\u4e86\u201c\u5ec9\u50f9\u6642\u5c1a\u201d\uff0c\u5b83\u5011\u63a1\u7528\u8207\u6b50\u6d32\u9ad8\u7aef\u54c1\u724c\u985e\u4f3c\u7684\u8a2d\u8a08\u548c\u71df\u92b7\uff0c\u4f46\u50f9\u683c\u66f4\u70ba\u89aa\u6c11\uff0c\u800c\u4e14\u66f4\u5177\u4e9e\u6d32\u98a8\u683c\uff0c\u5f9e\u800c\u5728\u4e2d\u570b\u5927\u53d7\u6b61\u8fce\uff0c\u5c24\u5176\u662f\u5728\u8f03\u5e74\u8f15\u4e00\u4ee3\u4eba\u7576\u4e2d\u3002\u9818\u8dd1\u8005\u662f\u65d7\u4e0b\u64c1\u6709\u6085\u8a69\u98a8\u541f(Innisfree)\u3001\u862d\u829d(Laneige)\u548c\u4f0a\u8482\u4e4b\u5c4b(Etude)\u7b49\u54c1\u724c\u7684\u611b\u8309\u8389\u592a\u5e73\u6d0b(AmorePacific)\u3002\u5728\u4e2d\u570b\u5e02\u5834\u92b7\u552e\u5f37\u52c1\u7684\u652f\u6301\u4e0b\uff0c\u611b\u8309\u8389\u592a\u5e73\u6d0b\u7684\u80a1\u50f9\u81ea2014\u5e74\u4ee5\u4f86\u4e0a\u6f32\u4e863\u500d\u3002\u5168\u7403\u5feb\u6642\u5c1a\u516c\u53f8\u4e5f\u5728\u9ad8\u6b4c\u731b\u9032\u3002\u5f9e2013\u5e74\u81f32015\u5e74\uff0c\u65e5\u672c\u670d\u88dd\u516c\u53f8\u512a\u8863\u5eab(Uniqlo)\u5728\u4e2d\u570b\u5e02\u5834\u7684\u5e74\u5316\u92b7\u552e\u589e\u9577\u7387\u9054\u5230\u4ee4\u4eba\u548b\u820c\u768462%\u3002\u6cd5\u570b\u9ad4\u80b2\u7528\u54c1\u96f6\u552e\u5546\u8fea\u5361\u5102(Decathlon)\u5229\u7528\u9019\u7a2e\u8a3b\u91cd\u6027\u50f9\u6bd4\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u5c07\u4e2d\u570b\u9580\u5e97\u6578\u91cf\u5f9e2012\u5e74\u768455\u5bb6\u589e\u81f32015\u5e74\u7684166\u5bb6\u3002<\/p>\n

\u3000\u3000\u4e2d\u570b\u570b\u5167\u54c1\u724c\u4e5f\u767c\u5c55\u795e\u901f\u3002\u7e3d\u90e8\u5747\u4f4d\u65bc\u676d\u5dde\u7684\u7da0\u8336(Green Tea)\u548c\u5916\u5a46\u5bb6(Granma\u2019s
\nHome)\u5728\u5168\u570b\u5404\u5730\u958b\u8a2d\u9023\u9396\u9910\u5ef3\uff0c\u9580\u5e97\u6578\u91cf\u57283\u5e74\u6642\u9593\u91cc\u589e\u9577\u4e86\u5169\u500d\u3002\u5b83\u5011\u5728\u5e02\u4e2d\u5fc3\u5730\u6bb5\u63d0\u4f9b\u6642\u5c1a\u4f11\u9591\u7684\u5c31\u9910\u9ad4\u9a57\uff0c\u4ee5\u53ca\u4f3c\u4e4e\u7121\u5229\u53ef\u5716\u7684\u9910\u54c1\u50f9\u683c\u3002\u5b83\u5011\u7684\u79d8\u8a23\u5728\u65bc\u898f\u6a21\uff0c\u5438\u5f15\u9858\u610f\u5728\u975e\u9ad8\u5cf0\u6642\u6bb5\u6216\u8005\u6392\u968a\u7b49\u5019(\u6709\u6642\u9577\u9054\u4e00\u500b\u5c0f\u6642)\u5c31\u9910\u7684\u6d88\u8cbb\u8005\u3002\u9019\u5e36\u4f86\u4e86\u8f03\u9ad8\u7684\u5165\u5ea7\u7387\uff1a\u5169\u5bb6\u9910\u5ef3\u6bcf\u5929\u53ef\u4ee5\u9054\u52306\u81f38\u6b21\u7684\u7ffb\u53f0\u7387\uff0c\u5e7e\u4e4e\u662f\u540c\u884c\u7684\u5169\u500d\u3002<\/p>\n

\u3000\u3000\u53e6\u4e00\u500b\u6210\u529f\u7684\u4f8b\u5b50\u662f\u88ab\u7a31\u70ba\u201c\u7aae\u4eba\u7684\u7121\u5370\u826f\u54c1\u201d\u7684\u9ad8\u54c1\u8cea\u4f4e\u50f9\u9023\u9396\u5e97\u2014\u2014\u540d\u5275\u512a\u54c1(Miniso)\u3002\u8a72\u516c\u53f8\u7684\u96f6\u552e\u5b9a\u50f9\u53ea\u662f\u6210\u672c\u7684\u5169\u500d\uff0c\u800c\u884c\u696d\u6a19\u6e96\u662f3\u500d\u3002\u518d\u52a0\u4e0a\u73fe\u4ee3\u5316\u5e97\u92ea\u6a21\u5f0f\u91cc\u7684\u7cbe\u5fc3\u8a2d\u8a08\u7684\u7522\u54c1\u7d44\u5408\uff0c\u540d\u5275\u512a\u54c1\u5f88\u5feb\u98a8\u9761\u4e00\u6642\u3002\u5728\u6210\u7acb\u4ee5\u4f86\u7684\u5169\u5e74\u6642\u9593\u91cc\uff0c\u540d\u5275\u512a\u54c1\u958b\u4e861000\u591a\u5bb6\u9580\u5e97\uff0c\u5e74\u6536\u5165\u9054\u523050\u5104\u5143\u4eba\u6c11\u5e63(\u54087.5\u5104\u7f8e\u5143)\u3002<\/p>\n

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\u3000\u3000\u672c\u6587\u4f5c\u8005\u662f\u51f1\u96f7\u6295\u8cc7\u96c6\u5718(The Carlyle Group)\u526f\u7e3d\u88c1\uff0c\u5c31\u51f1\u96f7\u57fa\u91d1\u5728\u4e9e\u6d32\u9032\u884c\u589e\u9577\u8cc7\u672c\u6295\u8cc7\u63d0\u4f9b\u54a8\u8a62\uff0c\u5e38\u99d0\u5317\u4eac\u3002<\/p>\n

\u3000\u3000\u8b6f\u8005\/\u9112\u7b56<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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